Writing Product Reviews for Money
In the beginning you can expect to learn a lot and then apply that knowledge in your own attempts. You are unlikely to succeed, right out of the gate, but eventually you will find a formula that works for you.
In this article I will focus on the basics of writing product reviews.
Where does the money come from?
The 2 main methods of earning online is through advertisements and affiliate links. Most advertising money online is from PPC, which stands for pay per click. You should be able to see a Google Adsense add above this text. Every time someone clicks on it, I make some money.
The Amazon ad on this page is an Affiliate link. That means that if someone clicks on it and buys something, I get a percentage of that sale. Amazon's commission rates aren't very high, but they convert very well, sometimes people even buy several products in one go.
PPC ads work best with untargeted traffic, but with targeted traffic the potential income from affiliate sales are much higher. For instance: if someone searches Google for "Husqvarna gas lawn mower review". Then find your review article, that would be well targeted traffic.
What I put into my review articles
My review articles tend to be content rich. I use photos, videos, text and polls to deliver as much value as possible to my readers. Some publishers write marketing articles and pass them off as reviews, but my articles tend to be real, well researched reviews.
The most important part of any review page is the text. I prefer to put at least 700 words on any page. That's mostly to attract search engine traffic. Search engines can't evaluate images or video, but they can read text.
I like to do comparisons in my reviews. Comparing the relative strengths and weaknesses of the most popular products, makes the buying decision easier for my readers.
Where do I put my reviews?
What most writers do is to put up their own niche site. They upload good content and take the appropriate steps to attract traffic. The problem however is that they don't attract enough good search engine traffic, to make it work. After a couple of months they give up and move on.
The problem is that these small, young sites are competing with old large sites. The search engines look at the older sites, with all of their good content and assume that new articles on these site will also be of high quality. The same content on the older site would outrank a review on the younger site.
The solution to the problem is revenue sharing sites. They let you post content and then share the income from that content. Some sites will let you put down affiliate hyperlinks. You then keep 100% of the income from those links. Some have a list of affiliate sites you can't link to. In the beginning I would recommend using the affiliates the revenue sharing site specifically supports.
This site is an example of a revenue sharing site. It's a UK based site, but they will accept writers from anywhere. There is less competition in the UK than you get with reviews in the USA. I find that while the numbers are lower they convert better than similar content on .com domains. The revenue splits is 60:40, with the 60 going to you.
A similar site with a .com domain is wizzley. They start at a 50:50 split then move it to 60:40 when you have a lot of articles published. Another site worth considering is Squidoo. They have a 50:50 split and it's more specialized and tricky to use, but my content there does attract a lot of traffic. I also have a couple of my own websites.
I like to spread content over different domains, because algorithm changes from Google search can make for sudden changes in traffic numbers. I have found that when one domain loses, another tends to gain traffic, so it balances out because of my distribution of content.
My income varies wildly between reviews. When I do write a review that earns well, I tend to try and write more content for the niche that it's in. Initially you may not be that successful, but over time the average monthly income from your reviews will grow. I would consider an average of 5 pounds per article per month to be very good. So if you write 1,000 review articles that would earn an around £5,000. You need to publish a lot to earn well.
The most important thing I had to learn about writing reviews was to find keywords / article titles that focused where there was traffic, but also not that much competition.
If you have any questions feel free to ask them using the comments.